My airplane reading threw up some interesting surprises. This is issue 389 of Grazia magazine, aimed firmly at the fashion-conscious 20-something. It considers itself the thinking woman’s Heat magazine, mixing high fashion with street fashion – and spotting trends. Trends like sewing. Believe you me, if sewing wasn’t of the moment right now it wouldn’t be in Grazia magazine.
The conceit is that the article challenged the ‘best bloggers’ to show readers how to make their own interpretations of four key new-season looks. So I read with keen interest.
Bloggers… There’s an interesting word. It covers a whole gamut of online presence, from the darling who’s just set up a new sewing blog (hello, Sew It Anyway! Get yourself over there, readers.) to the commercial enterprise.
The people featured in Grazia definitely err on the side of commercial enterprise. There’s not a WordPress or Blogger web link in site; only professional websites. That’s fine – I don’t begrudge a person from making a living. Though I do wish Grazia had dug a bit deeper into the blogging community.
The projects… Ah, the projects. They’re sweet enough, although I do question the wearability of the skirt that’s basically a rectangle of silk with buttons added. Instructions (‘Sew some darts in the back’ – you know, just like that!) are crammed into tiny text boxes so that there’s room for nice, big pictures. I think some novices would struggle with projects such as cutting up a pair of trousers to insert contrast colour side panels. I would!
But I don’t want to be too critical. Young fashionistas are being encouraged to use a sewing machine and I think the existence of this article in a magazine such as Grazia rings a loud cultural bell.
Friends. I don’t know if you’ve noticed or not, but we’ve become … cool.