Back in January, I set myself a challenge. Could I establish a blogging schedule and maintain it? Four months – or a third of the year – have flown by. Time to report back.
My aim was to write three blog posts a week – two midweek and one at the weekend. This is a demanding level of writing, photographing and sewing but I felt that if I was going to investigate the logistics of a blogging schedule I needed to push myself.
I had a monthly planner and a Sharpie pen near to hand. This initially made a big difference. Whenever an idea for a blog post occurred to me, I’d scribble it down. Forward planning gave me a creative shot in the arm. Three blog posts to write a week? You’d better get thinking! I enjoyed the thinking and planning. It gave shape to my blogging.
This also helped focus me during a crucial time of year. Those winter days that are a blogger’s nightmare? Planning helps a lot. Each weekend, I’d grab what I could and photograph it. There wasn’t much thinking going on. But I knew that a photo on my hard drive could be enough to inspire 150 words written on the sofa midweek after work – and that helped keep the blog running.
Regular posting saw an undoubted increase in my blog traffic – a 20 per cent monthly leap in visitors during the month I began my blogging schedule.
All good stuff. So, it feels telling that I’ve just gone an entire week without writing a blog post. Do I have any insights as to why?
- I’ve been very busy sewing. Lots to share soon!
- Other media presents easier options. I adore Instagram for an immediate connection with my fellow Sewists. The online world is changing and I’m not one to fight that.
- I’d proved my point, which in turn extinguished the fire in my belly.
- I wasn’t in the mood to write something. I think mood is a really important part of blogging.
- I fell out of love with my planning board.
- In conclusion, I stand by my original statement. I’m a splurger, not a planner!
And what of other people’s blogging schedules? Honestly, I barely notice if someone misses a self-imposed deadline. I bite my lip when a blogger apologises for a long silence. It’s fine! But there’s one day of the week when I get a bit twitchy if I haven’t had my blog reading fix, and that’s on a Sunday evening. Two bloggers I enjoy, Dolly Clackett and Closet Case Files, blog regularly at the end of the week. I love the moment this represents – to look backward and look forwards.
Regular blogging helps with this ritual of taking stock. It’s like the weekly phone call home. You make it when you remember and when you have time and when you have something to say. Mainly you make it to connect with the people who care and because you care. Does there need to be more to it than that?