Recently, I’ve been ordering more sewing patterns from independent companies. I’m not a huge fan of PDF downloads, so when the option is available, I’ve bought print and darn the expense. What a journey of discovery it’s been!
No doubt about it, what indie sewing pattern companies understand is the power of the covetable. I’ve loved exploring the different details each pattern brings. The stickers to be unpeeled, the ring binds, fabric swatches and woven labels.
The thrill is not just in the physical, but in the instructions. I was delighted when Named Clothing were the first (to my knowledge) to clarify what they meant by right and left. No more head scratching at my reflection in the mirror!
Today, I listened to the latest podcast from Whilst She Naps. Abby interviews Heather Lou of Closet Case Files. You can find the conversation here – an intelligent and eloquent snapshot of the home sewing industry in 2016.
Heather Lou talked about her own decision to produce printed patterns. She makes astute observations about the appeal of the physical. People love an object. Nice to hold, sits on a shelf … and gives credibility to the creator.
Are you a sucker for the sewing pattern equivalent of the indie press? Smaller print runs, beautiful objects. Of course, even Mr Allen Lane started small with his sixpence paperbacks. And we all know what happened to him…