Well! I’ve been absolutely fascinated by the newest social media turn of events, namely the rise and rise of sewing vloggers. I LOVE sewing vlogs. When I’m too tired to do anything other than loll in bed, I watch an episode from one of my ‘friends’ as I gently fall asleep, my laptop propped open.
For me, sewing vlogs trump podcasts. I need to feel halfway clever when listening to a podcast. They all – not just sewing – seem to be so earnest.
Book and TV industries are obsessed with Youtube. Some of its stars carry more clout than Hollywood actors, these days. I’m not saying that Leonardo DiCaprio should buy himself a sewing machine (though maybe he should) but I am intrigued that where the likes of Zoella lead, sewing follows. These vlogs aren’t about online tutorials per se; they’re more about an online conversation.
Our sewing vlogs would probably be described as niche – I can’t see anyone yet hitting Zoella’s 11 million subscribers – but I always think niche is good. Niche means passion. What’s next? I have no idea. Some readers have suggested I join in the vlogging fun, but I quite enjoy leaving this area to other people who are carving out their own community niche. Plus, we already have at least two dog-owning sewing vloggers!
Do you have any favourite sewing vlogs you can recommend to me? And what do you think to this latest phenomenon?