First things first, you lucky people. Have you heard that 2017 is the year of the first live event associated with The Great British Sewing Bee?
Highlights shall include:
- Over 100 workshops
- Live refashion challenges set to members of the public
- Ex-contestants – living, breathing, moving and sewing!
- Drop in clinics for your sewing emergencies
- Over 200 exhibitors aka people willing to take your money in exchange for goodies
I have ten pairs of free tickets to The Great British Sewing Bee Live. To throw your hat into the ring, simply comment on this blog post. In your comment, I want to hear what burning question you’d ask Patrick and Esme, given the chance.
To comment, you should be confident of being able to visit this UK-based live event, 21-24 September in London.
Ten lucky winners shall be picked at random. The closing date for this giveaway is midnight GMT Wednesday 19 July.
I also have a discount code of DYM to give readers £1.50 off advance purchases of adult tickets bought here. Go on, go on, go on! I’ll be attending, but don’t let that put you off.
So. What is the lure of a live event, for a franchise that’s already had four successful TV series? To find out, I recently attended an intimate Q&A with no other than Patrick and Esme from TGBSB.
The meet and greet took place on a sunny morning at The Fashion And Textile Museum, which is a very cool place and you should totally visit if you’re ever in the vicinity of London Bridge.
As I said, a very cool place that you totally should visit!
The audience was treated to a pretty extensive Q&A with these two legends in their own lifetimes. There was also some impressive playing up for the camera. I expect Patrick and Esme are used to all this by now. Good job, as they’ll be at the live event, and you can throw your own questions to them at the Super Theatre.
So, to go back to my question. What is the lure of a live event? Here’s my theory…
Times are tough for the world of telly. As more and more of us take our entertainment via our mobile phones (and never is this more true than in the world of sewing social media), scheduled programming is turning into a pretty tough gig. Which means that content generators need to find new ways of engaging with fans and they shouldn’t expect their audience to be passive. They shouldn’t want their audience to be passive! As we know better than most, events and meet-ups lend themselves well to Instagram-able sharing. Otherwise known as brand building. Clever, huh?
Look at it this way. You’ve been to Harry Potter World, seen your favourite bands’ gigs, been sucked into the world of glamping … and now you can sew and visit, too. The Great British Sewing Bee wants to meet its fans. Lucky us!
So, get commenting below. You could be in with a chance to attend one of the over 100 workshops, take part in a live refashion challenge, meet your heroes (and your friends) and … buy some fabric?
See you there!