Recently, an author said to me, ‘Why should I let a publisher sell my books and give me a few pence a copy, when I can publish, market and sell books myself for £1 a copy?’
She has a point. Has she been talking to Lisa Comfort?
Did any of us see this five, six, eight years ago? A sewing pattern designer who would go on to produce and sell her own ebooks and magazines? Along with Tokaree bags, vlogs, two stores, a baby and lord knows what else in the pipeline!
As the diner said in When Harry Met Sally, ‘I’ll have some of what she’s having.’
Of course, anyone can self publish – but can they self publish well? Lisa can. She’s been generous in thanking and acknowledging the team of contributors around the Lisa Comfort magazine, and professionalism sings from the pages. Nary a typo in sight, high quality page design, illustration, photos and writing. The girl done good.
A sewing pattern comes with the magazine, although with a cover price of £14.99 Lisa doesn’t try to claim it’s a FREE pattern. And why would you? This magazine is about the covetable and aspirational rather than the bargain basement. (I shan’t be stretching my own budget to the £132 necklace featured, but that’s rather the point – I can dream of stretching my budget. And there are plenty of affordable items featured, too.)
I LOVE the Cocoon Coat sewing pattern. No pockets, but easy enough to add. In order to make the coat, you’ll need to keep hold of the magazine, as the sewing instructions feature in its pages. Clever. No one’s going to toss issues in the trash. Collectible as well as covetable.
I think the quarterly release is spot on. Enough to keep this as a treat; not so much that Lisa’s brand burns out.
The magazine is inevitably pretty UK specific and in the first issue London specific – on one spread, at least. Looking forward to seeing where else is featured in future issues!
I didn’t immediately spot that there was an exclusive Youtube video linked to the Party Ready spread – that maybe could do with better highlighting. Other than that…
Lisa, I salute you!
And judging by the rapid reprint to satisfy customer demand, it looks like I’m not alone.
Do you have your copy yet? And what do you think? If I was a traditional sewing magazine publisher, I might be feeling a bit twitchy … ooh, about now.
With thanks to Lisa Comfort for sending me an issue.